Doughnuts are bad for you.
Talk about turning advertising on its head! Krispy Kreme tackled their major barrier head on. It’s a very clever campaign that’s hard to argue with.
A really interesting talk by Anthony Burrill about practice within design and the journey of his work #LCC #talks #lectures
Technology company Qualcomm released an innovative campaign. Brilliant concept! And cleverly placed at the bus stop in front of student housing.
“We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when we created the best bus stop ever.”
Volkswagen Fun Theory project. A genius campaign that has spread throughout the world and grown into something beyond the car.
I totally agree with the concept that human behaviour can be improved by making a product fun to use.
IBM’s ads make cities a better place to live. ‘Smarter ideas for smarter cities’.
Such a clever design! Ogilvy & Mather Paris and IBM have clearly identified problems within the city and have created simple and innovative solutions to issues that people may not have realised they had.
The difference a curve can make…
The first hardcover book I’ve ever made! Not perfect but still quite proud. Need to make more of these.
All the books I created during bookbinding, complete with a handmade slipcase